Kilka krytycznych uwag nt. FLoC, którym Google chce zastąpić ciasteczka

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Beebom: “What is Google’s FLoC and Why You Should Block It - By Arjun Sha - Last Updated April 16, 2021

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The fundamental issue with FLoC is that users have to choose between “old tracking” and “new tracking”, as per Bennett Cyphers of EFF. Critics have repeatedly said that allowing third-party cookies was the web’s biggest mistake. And now, letting it run under a different set of protocols is as harmful as the old standard.

If you are unaware, third-party cookies enable fingerprinting that allows websites to track individual users across the web. Websites can find your identity on the internet in milliseconds, just by seeing how your browser reacts to a script. That’s why we recommend disabling third-party cookies on Chrome. There are several such data points that can help websites pinpoint your exact identity. That’s one of the key reasons why Facebook, YouTube, and other websites have become so good at targeted advertising.

Google’s reasoning is that it wants to stop fingerprinting with FLoC. But the critics warn that the FLoC ID can become one of the data points that third-party cookies employ to identify users. In fact, they fear that the FLoC ID might aid and strengthen an already-powerful user tracking system on the internet...

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